LACOSTE - LA MACHINE
ROLE: Creative Director of Projected Video Content
AGENCY: Grey Global Advertising
STUDIO: Tronic Studios
LA MACHINE DESIGNER: Jesse Seppi
La Machine was a multimedia installation that allowed end-users from around the world to input their name, location, personal photo, shirt color choice and preferred video scenario via the web. These elements were then composited by a real-time system and projected onto La Machine in Grand Central Terminal. Together, these elements depicted a personalized transformation of a Lacoste shirt into a cologne bottle. I was tasked with concepting all the pre-animated transformation scenarios and leading a team to bring them into realization.