GE VERNOVA
Editor & CD: Jason Guerrero
Producer: Liam Cronin
Agency Producer: Tziporah Edery
Agency: Interbrand
This was a really fun video to work on. It was the announcement video for GE’s rebranding to “GE Vernova”. We were provided with tons of proprietary behind-the-scenes GE footage, and needed to supplement that with inspirational stock. The expansive ans disparate array of needs in producing a brand video for such an iconic company as GE, resulted in a crazy complex Venn diagram of requirements. It was a challenge, and the edit went through many revisions on a super tight schedule, but I think it turned out really nice in the end!