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FM Global (CREATIVE DIRECTOR)

FM GLOBAL ANTHEM

Creative Director: Jason Guerrero

Producer: Yvonne Appollonio

Editor: Jonathan Vitagliano

Studio: Taylor James

This was an anthem video I worked on with editor Jonathan Vitagliano and the team at Taylor James . Its always a challenge to work entirely with stock footage as your image source, but in this case, it was great to be able to work with such dramatic footage to help build suspense and excitement. The goal was to use the voiceover as our guide to start the spot slowly & dramatically, and then build momentum towards a positive and uplifting conclusion.