Jason Guerrero

(CREATIVE DIRECTOR) Range Rover Evoque


ROLE: Creative Director, Photographer, Compositer & Concepting

TOOLS: Canon 5DM2, Maya, Vray & Photoshop

BRAND: Range Rover Evoque

CLIENT: Tronic Studio

This was a pitch deck created for Range Rover's 2012 Evoque line of cars. The concept involved following four friends out on the town who draw the outline of an Evoque with their fingers which then materializes around them. As the car takes shape, the camera zooms out, revealing the city of New York and many glowing Evoques buzzing around the streets of Manhattan. The camera stops in orbit around earth with the logo forming around it.