GENERAL ELECTRIC - GEnx ENGINE PRESENTATION
ROLE: Producer & Compositor
BRAND: Johnson & Johnson
AGENCY / CLIENT: Sub Rosa
STUDIO: Blanket Theory
CREATIVE DIRECTION: Jason Guerrero
ART DIRECTION: Aras Darmawan
ANIMATION: Aras Darmawan & Jason Guerrero
3D: Andy Wagener
On November 29th, 2012 GE announced its commitment to building the “Industrial Internet.” The term speaks to the idea that by connecting the digital world with the world of machines, the Industrial Internet holds the promise of increased productivity, stronger economic growth and better living standards.
For the one day announcement event, Sub Rosa Agency commissioned Blanket Theory to help develop motion graphics that were deployed across bespoke screens on the stage and in the event setting. Included within the ten animations was a two minute video, projection mapped across five unique screens, that surrounded a full size decommissioned GEnx engine.