Jason Guerrero
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General Electric - GEnx Engine Presentation (PRODUCER & CREATIVE DIRECTOR)

GENERAL ELECTRIC - GEnx ENGINE PRESENTATION

ROLE: Producer & Compositor

BRAND: Johnson & Johnson

AGENCY / CLIENT: Sub Rosa

STUDIO: Blanket Theory

CREATIVE DIRECTION: Jason Guerrero

ART DIRECTION: Aras Darmawan

ANIMATION: Aras Darmawan & Jason Guerrero

3D: Andy Wagener

On November 29th, 2012 GE announced its commitment to building the “Industrial Internet.” The term speaks to the idea that by connecting the digital world with the world of machines, the Industrial Internet holds the promise of increased productivity, stronger economic growth and better living standards.

For the one day announcement event, Sub Rosa Agency commissioned Blanket Theory to help develop motion graphics that were deployed across bespoke screens on the stage and in the event setting. Included within the ten animations was a two minute video, projection mapped across five unique screens, that surrounded a full size decommissioned GEnx engine.