Jason Guerrero
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Copy of General Electric - Energy Animation (PRODUCER & CREATIVE DIRECTOR)

GENERAL ELECTRIC - ENERGY ANIMATION

ROLE: Producer & Compositor

BRAND: General Electric

AGENCY / CLIENT: Sub Rosa

STUDIO: Blanket Theory

CREATIVE DIRECTION: Jason Guerrero

ART DIRECTION: Aras Darmawan

ANIMATION: Aras Darmawan & Jason Guerrero

3D: Andy Wagener

At this San Francisco event, GE announced its commitment to building the “Industrial Internet.” For this announcement event, Blanket Theory was commissioned by Sub Rosa to help develop motion graphics that were deployed across several screens within the event setting. Included within the ten animations was a two minute video, projection mapped across five unique screens, that surrounded a full size decommissioned GEnx engine. The engine prop was present onsite during the event to speak to the twenty-plus sensors that capture real-time data streaming from the GEnx during its flights. This real time data capture allows GE to interpret the information and adjust protocols that lead to cost savings and preemptive maintenance.