Jason Guerrero
GE_IAC_Video Wall_01.jpg

GE - Cancer Innovation Press Conference (CREATIVE DIRECTOR)

GENERAL ELECTRIC - CANCER INNOVATION PRESS CONFERENCE

ROLE: Creative Director, Animator, Graphic Design & Compositing

BRAND: General Electric

AGENCY: Sub Rosa

STUDIO: Tronic Studio

Produced by Sub Rosa, this series of videos for GE’s Cancer Commitment press conference elaborated on the experiences female employees have had while encountering breast cancer and how GE has helped to support them. Tronic was contributed several background animations that were projected on the IAC Video Wall, located in the Frank Gehry-designed headquarters for IAC/InterActiveCorp on Manhattan's West Side, one of the largest high-resolution video walls in the world, measuring 120 feet (37 m) wide and 11 feet (3.4 m) high.