GENERAL ELECTRIC - CANCER INNOVATION PRESS CONFERENCE
ROLE: Creative Director, Animator, Graphic Design & Compositing
BRAND: General Electric
AGENCY: Sub Rosa
STUDIO: Tronic Studio
Produced by Sub Rosa, this series of videos for GE’s Cancer Commitment press conference elaborated on the experiences female employees have had while encountering breast cancer and how GE has helped to support them. Tronic was contributed several background animations that were projected on the IAC Video Wall, located in the Frank Gehry-designed headquarters for IAC/InterActiveCorp on Manhattan's West Side, one of the largest high-resolution video walls in the world, measuring 120 feet (37 m) wide and 11 feet (3.4 m) high.