WELL FARGO "Intuitive Investor"
Directed by: Jason Guerrero
DP: Andy Lillien
Produced by: Taylor James
Agency: BBDO (San Francisco)
This spot was created to call attention to Wells Fargo's new "Intuitive Investor" initiative, but to do so in an abstracted and visually compelling way. The key visual is of an art installation made up of suspended coins which transform to create one of the iconic Well Fargo galloping horses. We were fortunate to get the opportunity to shoot in the lobby of the Queen's Museum which provided the perfect venue for a contemporary art gallery with beautiful natural light streaming in from the overhead skylight.
Some design and styleframes (by myself, Maria Chou and Taylor James):
Some very early concept frames before we settled on the Wells Fargo horse (by Maria Chou):
Early previs animation. The final turned out pretty close! (by Josh Frankel):