Jason Guerrero: Director & Designer

Jason Guerrero: Ad Council (DIRECTOR)

Jason Guerrero directed this spot for Ad Council.

AD COUNCIL "Question Everything"

Directed by: Jason Guerrero

Studio: Taylor James

DP: Connor O'Brien

Agency: Campbell Ewald

This was a public service announcement spot done for Ad Council concerning child safety seats. The idea was to recreate a sequence resembling popular car crash "dashcam" videos on YouTube. We used a mixture of real live cars driven by stunt drivers, together with CG cars for the crash and to further populate the frame. We shot on a public cordoned-off street in LA, and it was my first time working with stunt drivers. It was great to work on a project with such an important message.

BEHIND-THE-SCENES (Inside the shooting car):

PREVIS ANIMATION (Animator: Steve Sullivan):


PRINT AD (on the corner of 28th St. and 7th Ave. in New York City):